Logo, Visual Identity
KCR helps educational institutions in selecting and developing a suitable art program. They also counsel schools already involved in art education thus aiming for a better integration in the existing curriculums. During the design process Studio Beige was looking for a clear single shape that could reflect the versatility of KCR. Using abstract elements we constructed several folding models that constituted the basis for a new visual identity. This resulted in a wide array of logos as well as a language of graphic elements that is not only colourful and contemporary but inspiring as well.